Once in a while, life grabs us by the throat. Our personal life takes front and center as some major stressor seemingly assumes control. The business, meanwhile, is put on the back burner. Now, this is not a bad thing. However, sometimes we need to keep things going to keep the bills current. We need some semblance of order and reason.
The whole objective of selling is to persuade someone to buy, correct? Rather than the traditional model of selling (aka facts and urgency), I believe the most powerful form of persuasion in copywriting today is connection.
Are your social media posts falling on deaf ears—I’m talking two likes (and one of them is your mom) and no comments to speak of? What’s the problem? Why aren’t you getting any engagement? 🧠Well, do your posts actually contain anything your follower cares about? The majority of your business posts (about 80%) should provide PURE VALUE, aka tips and advice—NOT pitching. 🤔The million dollar question is: How do you create a KILLER VALUE POST on social media? 🤔
Do you get into conversations with potential clients and find that, time after time, you just can’t close the deal? Why is that? What’s going wrong? When selling a service, it all comes down to your skills in communication and persuasion. This communication takes place through your copywriting on an introductory level and the persuasion happens in a one-on-one conversation, either online, on the phone, or in person.
Is your website working for or against you? Think about what a loaded question this is. The most important point of contact most clients will have with you as a business owner is your website. That’s just the reality of the twenty-first century. Even if someone finds you on social media first, the purpose of that medium is to drive people to your homebase online: your website. They’ll click on the link in your Instagram profile or just Google you to do their research before taking further steps toward working with you.
If you’ve ever wondered about hiring a copywriter or are considering investing in this service, you probably have two questions: What will it be like to work with a copywriter? What is does the process entail? I can only speak for my own process, but I’m happy to share it here. Get ready, because I’m revealing all my secrets with this behind-the-scenes look at what it’s like to work with me one-on-one. I’m about to answer all your burning questions.
When most people think about branding, they think about design. I don’t. A whole lot of work needs to be done before you get to the brand look. You need to look inside and really understand your brand and your story before you can think about choosing a logo or colors.
Do you get lonely as an entrepreneur? I know I do.
I’m a single copywriter who’s going on thirty, currently living in a basement apartment that sometimes feels like an abandoned island. I have roommates, but they are so busy with their own stuff that I hardly ever see them.
It’s just me dreaming and doing the work most days.
If you aren’t collecting a few emails a day from a freebie offer (also called a lead magnet) that’s available, related to your niche, and widely advertised for more than a week, you’ve probably created a dud. So what’s the secret? How do you create a great offer that will get you loads of emails and prospective clients?
A sales page is the toughest piece of copy to write for your business. There's so much pressure! If you get it wrong, your business will literally flop.
But getting it right will set you up for success! And I mean big time. Like, living the life of your dreams traveling the world kind of success. It’s possible. There is no ceiling for online business owners.
When it comes to social media, the 80/20 Rule is absolutely critical. I didn’t invent this rule; I honestly don’t know who did. But it’s one every entrepreneur must follow if they want to retain the trust of their audience.
Many creative entrepreneurs are plagued by the same ever-present fear: My offering isn’t unique. Why would anyone buy from me? Maybe you think someone is already doing it way better than you ever could—and they’re really good at it. You’re just starting out. You’ve even had the thought: Why should I bother trying? The answer is: There’s something special that sets you apart and makes your offering different.