When most people think about branding, they think about design. I don’t. A whole lot of work needs to be done before you get to the brand look. You need to look inside and really understand your brand and your story before you can think about choosing a logo or colors.Read More
Do you get lonely as an entrepreneur? I know I do.
I’m a single copywriter who’s going on thirty, currently living in a basement apartment that sometimes feels like an abandoned island. I have roommates, but they are so busy with their own stuff that I hardly ever see them.
It’s just me dreaming and doing the work most days.Read More
I've been talking to women lately about messaging for their business. And I just had to write this post, because I truly believe this.
Marketing without rock-solid, laser-focused messaging that is authentic to your brand is useless. You’re literally throwing money out the window.Read More
If you aren’t collecting a few emails a day from a freebie offer (also called a lead magnet) that’s available, related to your niche, and widely advertised for more than a week, you’ve probably created a dud. So what’s the secret? How do you create a great offer that will get you loads of emails and prospective clients?Read More
Creating consistent content—and increasing your visibility—is one of the hardest tasks for a busy entrepreneur, especially a solopreneur. There are so many other things to take care of. You need to serve the clients you have. You need to be bringing in new clients. You need to pay the bills. What you may not realize is that good content—content that provides real value—is one of the most effective ways to attract new clients. The best part? It’s completely organic. But I know what you’re thinking . . .Read More
A sales page is the toughest piece of copy to write for your business. There's so much pressure! If you get it wrong, your business will literally flop.
But getting it right will set you up for success! And I mean big time. Like, living the life of your dreams traveling the world kind of success. It’s possible. There is no ceiling for online business owners.Read More
So you’re creating a brand new life for yourself as an online entrepreneur. And maybe it’s going okay—or maybe it’s not.
If you’re having trouble bringing in sales, I have some questions for you.Read More
When it comes to social media, the 80/20 Rule is absolutely critical. I didn’t invent this rule; I honestly don’t know who did. But it’s one every entrepreneur must follow if they want to retain the trust of their audience.Read More
Many creative entrepreneurs are plagued by the same ever-present fear: My offering isn’t unique. Why would anyone buy from me? Maybe you think someone is already doing it way better than you ever could—and they’re really good at it. You’re just starting out. You’ve even had the thought: Why should I bother trying? The answer is: There’s something special that sets you apart and makes your offering different.Read More
I'm writing this letter to you, because we're on a journey together. And I owe it to you to tell you that my destination has changed. I am very excited about the new direction!Read More