My Favorite Branding Exercise

When most people think about branding, they think about design. I don’t. A whole lot of work needs to be done before you get to the brand look. You need to look inside and really understand your brand and your story before you can think about choosing a logo or colors.

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BrandingAnna HenkeComment
Dreaming Alone in a Big, Wide World

Do you get lonely as an entrepreneur? I know I do.

I’m a single copywriter who’s going on thirty, currently living in a basement apartment that sometimes feels like an abandoned island. I have roommates, but they are so busy with their own stuff that I hardly ever see them.

It’s just me dreaming and doing the work most days.

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The Solution to Social Media Content Creation Burnout

Creating consistent content—and increasing your visibility—is one of the hardest tasks for a busy entrepreneur, especially a solopreneur. There are so many other things to take care of. You need to serve the clients you have. You need to be bringing in new clients. You need to pay the bills. What you may not realize is that good content—content that provides real value—is one of the most effective ways to attract new clients. The best part? It’s completely organic. But I know what you’re thinking . . .

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Don't Make These Big Mistakes on Your Sales Page!

A sales page is the toughest piece of copy to write for your business. There's so much pressure! If you get it wrong, your business will literally flop.

But getting it right will set you up for success! And I mean big time. Like, living the life of your dreams traveling the world kind of success. It’s possible. There is no ceiling for online business owners.

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Why Your Brand's Voice Should Be Personal and Authentic

Many creative entrepreneurs are plagued by the same ever-present fear: My offering isn’t unique. Why would anyone buy from me? Maybe you think someone is already doing it way better than you ever could—and they’re really good at it. You’re just starting out. You’ve even had the thought: Why should I bother trying? The answer is: There’s something special that sets you apart and makes your offering different.

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