Is Your Freebie Offer Fabulous or Failing Miserably?
If you aren’t collecting a few emails a day from a freebie offer that’s available, related to your niche, and widely advertised for more than a week, you’ve probably created a dud.
So what’s the secret?
How do you create a great offer that will get you loads of emails and prospective clients?
It’s simple, really. You need to do your research. (Cue the groans.)
I know, I know. You think you know what your client needs—and that’s great in theory. But in reality, people buy what they want, not what they need.
You need to figure out what they want. The best way to do that is to come up with several ideas for a freebie, then post those ideas as a poll on the social media platform where your client hangs out (Facebook groups work great).
I recently created an offer that I thought was a fantastic idea: A 6-Step Format to Better Copy for Your Business. I thought it would do very well as these steps could be applied no matter what kind of copy you were writing.
The result: Crickets.
So, you know what I did? I started over.
I came up with some new ideas, and posted those ideas into the three Facebook groups where I engage most frequently with my ideal client.
My audience chose the second option I listed by a landslide—something that I came up with in two minutes and didn’t find that impressive.
The point? We can’t use just our own judgment when creating a freebie, because it’s all about providing value for the client. As business owners, the things we would not think to write about—maybe because they seem so basic to us—are often the most interesting and informative for our clients.
Give the people what they want, not what you think they need.
That’s how to choose a fantastic lead magnet.
To check out my lead magnets, which offer tips on copywriting and business blogging, follow the links below!