How to Create a Great Value Post on Social Media

Are your social media posts falling on deaf ears—I’m talking two likes (and one of them is your mom) and no comments to speak of?

What’s the problem? 🧠

Well, do your posts actually contain anything your follower cares about? The majority of your business posts (about 80%) should provide PURE VALUE, aka tips and advice—NO pitching.

🤔The million dollar question is: How do you create a KILLER VALUE POST? 🤔


📝Here are the components every tip-oriented value post needs 📝

  1. A HEADLINE with some kind of EMPHASIS so it catches the eye immediately.

  2. A OPENING sentence based on a felt need that COMMANDS ATTENTION.

  3. A MEATY MIDDLE with a BITE-SIZED TIP.

  4. A CONCLUSION that wraps up your point.

  5. An ENGAGING THOUGHT or QUESTION that invites people to reply with a comment.

OH, AND BONUS TIP: USE EMOJIS! 👍

That’s my fail-proof formula. Try it, and see how it works for you! I get messages and emails all the time from people who see my posts and find them helpful. Then they go to my website and want to learn more! See how this works?

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What kind of value do you have to offer? Are you utilizing value posts on your business account now? Let me know in the comments! 👇