Posts in Branding
My Favorite Branding Exercise

When most people think about branding, they think about design. I don’t. A whole lot of work needs to be done before you get to the brand look. You need to look inside and really understand your brand and your story before you can think about choosing a logo or colors.

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BrandingAnna HenkeComment
Why Your Brand's Voice Should Be Personal and Authentic

Many creative entrepreneurs are plagued by the same ever-present fear: My offering isn’t unique. Why would anyone buy from me? Maybe you think someone is already doing it way better than you ever could—and they’re really good at it. You’re just starting out. You’ve even had the thought: Why should I bother trying? The answer is: There’s something special that sets you apart and makes your offering different.

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